Develop through sport.
We believe youth sport can build confidence, capability and connection. The oh™ NeoPro Academy sits within this ambition.
A longer view of sport
SUPPORTING
A LIFE IN
SPORT
We’re interested in what it takes to make an active life sustainable—not just how to get someone started.
01 — The bigger problem
STARTING IS ONLY PART OF ITWE DON'T JUST NEED MORE PEOPLE PLAYING. WE NEED BETTER WAYS TO KEEP THEM PLAYING.
Our ambition is to make sport a more rewarding and sustainable part of people’s lives.
Across multiple sports, we’re building more than opportunities to play. We’re building communities where people connect through a shared love of sport, creating experience that make participation meaningful, and opening up access to the infrastructure, facilities, and gear that help athletes get involved and keep showing up.
Getting people into sport is only the beginning. Helping them build a lasting relationship with sport, continue improving, and realise their potential along the way is the destination.
ACCESS. OPPORTUNITY. PEOPLE. PLACE.
02 — The thesis
A BETTER ACTIVE LIFE DOESN'T HAPPEN BY ACCIDENT.
Commitment matters. So do the conditions around it: a nearby place to play, people to play with, an opportunity that fits your week, and an experience that makes you want to return.
oh™ is exploring how those parts can reinforce one another. The idea is not that one product or programme can solve participation. It is that the path into sport—and the path back when life interrupts—can be made easier to find.
03 — How we think about building
DIFFERENT STARTING POINTS · A CONNECTED AMBITIONDIFFERENT STARTING POINTS.
A CONNECTED AMBITION.
Each part of the work meets a different moment in a person’s relationship with sport. They belong together because a lasting active life is shaped by more than one moment.
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Keep making room to play.
We’re working toward a future where adults are able to take their sporting lives seriously, even when work, family, and circumstances change. Explore the oh™ NeoPro perspective and the oh™ Play experiences.
Make participation easier to find.
Finding a game, teammates or a welcoming place can be its own barrier. Our digital athlete platform is part of the longer-term solution.
Grow the culture around active living.
Communities, stories, knowledge and partnerships can help make participation feel possible and worth sustaining. Our community is one place to see this thinking develop. Join us.
04 — The longer view
WE'RE INTERESTED IN WHAT HAPPENS AFTER THE FIRST GAME.
We imagine a world where sport and recreation can remain accessible and rewarding as people grow older and their circumstances change.
That future needs partners: schools, local organisers, venues, sporting communities, technology and innovators, each playing a part.
The ambition is long-term. The work begins by listening, learning and making the next opportunity to play easier to reach.
A shared effort
HELP US
BUILD WHAT'S NEXT.
If you play, support young people in sport, or work to make active living easier in your community, there is room to be part of the conversation.